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1994

Atlantic Group’s first business venture was the opening of a seafood restaurant, Atlantic, located in Melbourne’s St Kilda.

1998

Hatem Saleh identified a gap in the market for an event space that could cater 500+ guests. A South Wharf site presented an opportunity and Atlantic, the event space, was created.

2002

Business at South Wharf expanded to include two new spaces. Sumac, a Moroccan and Middle Eastern inspired event space and nightclub Alumbra. Atlantic Group now employed a full-time staff of 25.

2006

The Victorian State Government announced plans to redevelop the South Wharf site and subsequently issued notice of a compulsory acquisition. The successful seven year residence was no longer and the business required relocation.

Atlantic Group set their sights on a highly competitive tender to develop Central Pier in Melbourne’s Docklands. Successful in their bid the lease agreement was signed to redevelop the precinct.

2007

Four event spaces on Central Pier – Peninsula, Atlantic (now known as MAIÀ), Sumac and Sketch – opened their doors.

2008

The launch of Atlantic Group’s outside catering division. The team were now able to translate their expertise and skill in a setting selected by the client.

2009

Atlantic Group successfully tendered for retail leases at the Crown Entertainment Complex.

2011

The Atlantic restaurant at Crown Entertainment Complex opened along with a basement bar, The Den. The largest restaurant at Crown, The Atlantic seats 300 in a premium, fine dining environment that celebrates ocean to plate cuisine. Within the confines of the restaurant resides the Oyster Bar & Grill for a more relaxed experience.

Atlantic Group was appointed a preferred caterer by the Victoria Racing Club (VRC) for the Melbourne Cup Carnival. On initiation, Atlantic Group was allocated two marquees. Today the team caters to more that 50% of the marquees located course wide.

2013

Atlantic Group successfully tendered to provide corporate catering services at the Formula 1® Australian Grand Prix. Now the second major event added to the portfolio.

Launched a retail offering on Central Pier in Mill & Bakery. An artisan bakery specialising in freshly baked bread, pastries and sweets.

2014

Atlantic Group welcomed, Va Bene, an authentic Italian restaurant on Central Pier.

2015

Atlantic Group win National Wedding Caterer of the Year at the Restaurant and Catering Awards for Excellence. This is now the group’s 40th award in eight years.

The launch of Fish & Chippery by The Atlantic; younger sibling to the esteemed restaurant and adopting the same ocean to plate philosophy with a takeaway twist.

2016

Mama Rumaan, a contemporary Middle Eastern canteen is opened on Central Pier (previously Va Bene).

Victoria Racing Club award Atlantic Group the Winning Post Enclosure, adding to an already extensive corporate catering portfolio at Melbourne Cup Carnival.

Awarded the exclusive catering contract at Gardens House within the Royal Botanic Gardens.

Announced in October, a new partnership between Atlantic Group and Tommy Collins. The external catering joint venture is an exciting collaboration for boutique destination catering, known as “Tommy Collins by Atlantic Group”.

Today

External catering arm, Tommy Collins by Atlantic Group, is fast becoming the boutique caterer to beat with many exciting local and international opportunities in the pipeline.

Atlantic Group are awarded the exclusive catering contract at Port Melbourne Yacht Club.

Central Pier now welcomes over 1.2 million people per annum to our hospitality and event businesses.

The Atlantic restaurant at Crown Entertainment Complex hosts over 220,000 guests per annum.

Atlantic Group hosts in excess of 1,200 events each year, and
the group comprises of over 1,000 full-time and casual staff.

Atlantic Group continue to live up to black sheep status with out of the box appeal. Always seeking new and exciting opportunities, this hospitality house thrives on life outside the stereotypical boundaries.

    BY ATLANTIC GROUP

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      Our Journey & Story | The Atlantic Group